a custom libary card to celebrate a new direction.
Many printshops when creating new cards will just drop a logo onto pre-built templates. Being a boutique studio, I build each design from scratch. Crafting designs that are as unique as the libraries whom I serve.
For this card, Clarkston had just finished the process of refining their new motto: Innovate, Enrich, Educate. So, I proposed a new colorful design celebrating their new direction. The library was thrilled with the idea and we even created a matching bookmark to give out at circ to better let the community know.
a little book-ish fun.
For September that same year, Clarkston wished to create a new fun library card for Library Card Sign-up Month. We went with a bold design, combining book-ish charm and just a touch of rock that would appeal to young adult and book-loving patrons.
To further connect with their community during this month long library holiday we created a matching pair of bookmarks and a series of custom die cut stickers designs celebrating library culture. All of which were given out by the library as free giveaways throughout the month.
REflecting the charm of your city with A modern touch.
This custom library card was part of a two part project: first was redesigning the library's logo by giving Commerce Township's logo a library-touch; since the library is a branch of the city. Then creating a new library card that focused on the new logo.
I created sketches in different directions to give the library options. Some taking inspiration from the unique architecture of the library and others being inspired by a key feature of the library's area: the many lakes & rivers in their city.
REACHING MORE COMMUNITY PARTNERS.
The AHPL library is located in a commercial area; the community they serve being predominantly businesses. To better serve and partner with businesses in their area the AHPL created a special program to better highlight all the services they offer that are of benefit to businesses.
To cap-off this new business-forward program the library commissioned a special library card with a sleek modern feel. After a round of sketches we arrived at a design that reflected the city's brand (arch & color) combined with the upward mindset of entrepreneurs.
