Bringing fun and excitement to reading this Summer.
This project involved the fun task of creating promotional materials for CIDL to market and celebrate their Summer Reading Program. The theme this year was ‘Tails & Tales’, so we decided to go with an animal safari theme.
This project involved creating the main banner, pole lamp banners, postcards, and yard signs. Also created and edited the opening teaser trailer video, full trailer video, and the ‘Thank you' finale video. For these, I used Davinci Resolve and After Effects.
The wonderful stylized animal illustrations were licensed from the artist Darumo. The jungle art assets I derived from an illustration licensed from the artist Nearbirds